The Body Copy
May 13th, 2008 by editor
Revision is done not only for the headlines but may be done for the body copy as well. Sometimes, it is quite a dilemma where to start. You can evaluate an existing copy by asking these few questions:
• Is your point easily presented? – There are times when the essence of an article is not clearly understood so a revision is needed.
• Is the copy reserved about the offer?
• Is it easy to react to?
• Does the copy leave the reader with no other option but to do something?
• Does it address the reader as “you�
• Is it made up of clear-cut sections and bullet points?
Posted in Tip