Doing the Revision
May 16th, 2008 by editor
Guidelines when revising body copy:
• Compose text as simple as possible – reading on screen is slower than on print so it is better to keep sentences short and plain. Highlighting the keywords gets the readers’ attention because words seem to leap out of the page.
• Place significant messages before the fold – when placed above, it can be easily noticed upon loading of the web page and readers can decide whether the site is important to them or not.
• Respect people’s time online – scanning is preferred to reading in-depth so make sure the copy specifically tells what is on offer and the actions to follow are arranged reasonably. Avoid making your readers guess the next step to take.
Posted in Tip