Smart’s Publishing Introduces Interactive Newsletter Delivery System at Benefits Selling Expo

Smart’s Publishing, publisher of client newsletters for insurance agents and brokers, introduced its interactive newsletter delivery system at the Benefits Selling Called DART. The system sends agents’ and brokers’ client newsletters in an email-optimized format. The DART system will then indicate which messages bounced and why, helping users eliminate cold prospects and maintain their lists. When DART users call on their clients, they will know what products and services to discuss, thanks to DART’s tracking and feedback features.

When agents and brokers sign up for the DART program, they receive their own password-protected account that they can access at any time. DART also stores information from past mailings, so users can compare results they get from different lists or different newsletters.