Web Document – Skimming Through

Most Web users only glance over pages, they do not read word-for-word so to get their attention, design your document to stand out and be noticeable. Highlight as many items as you can: boldface rendering, colored backgrounds, and hyperlinks. Refrain from highlighting whole sentences as this diminishes the interest it generate, instead, highlight only the words that differentiate the paragraphs. Use bullets or numbered lists to draw attention to essential points. An inverted pyramid style would grab more attention than the regular format. Reading the conclusion would pick the interest of the reader to find out what led to it.