If you are hosting a personal site, then make sure that your page doesn’t have unnecessary large files. Remember that every time a particular page is requested, the same amount of files is forced over the internet. So for example, if your page is 100 KB-worth, then 100 KB of your bandwidth is used. Besides, if your site is designed to have pages go back to one particular menu page to access other links, large files can make your broses crash. Even if the page is already in the cache of the browser, it is till rebuilt every time that particular page is being accessed.

Use video and audio only when necessary. Images can be resized or save in a less but still acceptable resolution. Text can also be split to several pages. In this case, light is right.

The Newspaper Association of America opened last week a NEXPO ‘97 with “pre-show”. The afternoon roster was a “Web Publishing 101” instead of “nuts and bolts,” with lots of brand names are abounding, these leading bleeders condensed to what is essential in operating as an Internet service provider, web publisher or web server operator.

A domain name can make or break your website. So before typing in anything on your form, be sure to have considered the following first:

Be sure that the topic of your site shows in the name. Put keywords there. So for example, if your site is about wine tasting, then it should have “wine” and “taste” in it. Think of at least three possible names and write them on paper. Keep the titles short but memorable. We want people to remember the site and not have them scratch the back of their heads remembering it. Don’t forget to check the availability of each name.

Blogging these days without an RSS Feed is like blogging before the 1990s. The only way people will know whether you have new posts would be to go directly to your site and wait for it everyday. Most readers don’t have such time and luxury to do that these days. Thus, the creation of the Really Simple Syndication (RSS).

In a nutshell, RSS is a godsend for those who wish to be updated on the latest news, events on their favorite website, without logging into the site. It’s also a great way for publishers to send out their information to a wide audience. This has changed the way people read the news i the internet these days, as it saves more time for them to scan over a lot of sites in one look.

In order for you to enjoy RSS you must have an RSS reader as well. There are a lot of readers in the internet, and all you need to do is google them. Have a grand time RSS’ing!

Here are certain easy and simple tools on your Mac and PC that can assist you in your web publishing endeavors. Pay attention and you may not need those swanky design soft wares out there. Said tools and a little programming know-how can save you some moolah.

Note Pad
This is the infamous default Windows text editor which is available on most Windows systems by clicking the Start button, then Program, and then Accessories. Its icon is a little blue notebook.

Note Tab Light
This can be a Note Pad substitute, but it can also be a very versatile text manipulation tool. It’s freeware and downloadable in many sites – such as the official one . It’s also very easy to use too.

Simple Text
This one is for Mac users as it is the default text editor of the Mac. Another option is the TextWrangler. Like the Note Tab light, it’s more powerful, versatile, and not to mention, free!

Although the probability of coming up with original material in the web is a little tough, what with the continuous appearance of hundreds if not thousands of niche blogs and websites out there, nothing beats original content. Original and quality content will attract a lot of traffic to a particular website, and more so if the content is continually updated. By maintaining quality and consistency of your posts, visitors can not help but return. It won’t be long before the number of visitors will grow.

Ahh… a term that many competitive professional bloggers love. SEO or short for search engine optimization, is a process that enables the number of visitors to a particular website to increase. This is done by making the site rank high in search engines’ search results. The higher the rank of a certain website is, the more probable it is to be visited by users. I’m sure that many internet users agree that we only browse the websites that appear in the first few pages of search engine results. So what SEO does is to ensure the accessibility of a site to a search engine.

GlobalSpec (www.globalspec.com), the leading specialized search engine, information resource and e-publishing company for the engineering, industrial and technical communities, today announced the launch of a specialized Web site for advertising agencies with clients in the industrial sector.

Located at www.globalspec.com/mediakit, this resource is designed to help business-to-business advertising agencies and media buyers effectively integrate online media into their clients’ marketing plans. Tools and features include a complete library of information-rich market research and media resources available for immediate download, including industry trends & research, white papers and GlobalSpec’s e-newsletter designed for professionals interested in the latest news, trends and research impacting business-to-business marketing.

Smart’s Publishing, publisher of client newsletters for insurance agents and brokers, introduced its interactive newsletter delivery system at the Benefits Selling Called DART. The system sends agents’ and brokers’ client newsletters in an email-optimized format. The DART system will then indicate which messages bounced and why, helping users eliminate cold prospects and maintain their lists. When DART users call on their clients, they will know what products and services to discuss, thanks to DART’s tracking and feedback features.

When agents and brokers sign up for the DART program, they receive their own password-protected account that they can access at any time. DART also stores information from past mailings, so users can compare results they get from different lists or different newsletters.

Spyware, a computer software installed secretly on a personal computer to intercept or take partial control over the user’s computer handling without the user’s informed consent, does not normally reproduce on its own. That is its difference from other viruses and worms. It secretly surreptitiously monitors the user’s interaction with the computer but monitoring is not just its function. Spyware programs can gather personal information like the user’s internet surfing habit, visited sites and moreover, can interfere with user control in such a way that it can redirect Web browser activities and can install additional software. It can allow harmful viruses to be accessed and can even change your computer settings.